Ovation Launch: Unveiling the vision for city officials and media
Challenge
Build support for a $700-million, mixed-use community in the heart of Williamson County’s central business district.
Solution
Unveil the vision with a fly-through on the “big screen” of the historic Franklin Theatre during a media preview and an invitation-only launch party afterwards for community leaders, city and county officials.
Results
- All area media outlets attended the media preview and gave positive coverage; stories included the website and fly-through video produced for the events
- City staff and officials viewed the plan for the land in a setting where they did not have to make a decision
- Both the city and county mayors spoke in support of the development
